Ten Select
creative leasing to set the market standard
Ten Select is an 18-unit, boutique apartment community located in Arlington, Virginia’s highly desired Clarendon neighborhood. Operating with a limited marketing budget due to the nature of the smaller community, we creatively capitalized on the property’s high-profile location, touting the advantages of a walkable community in proximity to Clarendon’s shops, restaurants, and lifestyle hot spots. Our effective, yet low-cost marketing and leasing efforts included successful local media outreach campaigns, targeted guerrilla and promotional marketing, large-scale outdoor building signage designed to leverage a highly-trafficked area of Clarendon, and elegant open house events that inspired and converted. Styled in-house by CRC Design Build LLC, the Ten Select’s model unit was designed to be intentionally aspirational, curated with the target demographic in mind—urban professionals and empty nesters with a refined, eclectic taste. During lease-up, Ten Select attained 20% higher rents and has since continued to set new market standards for Clarendon.
Services provided by CRC Property Management LLC, CRC Property Management West Inc., CRC Asset Management Services LLC, and/or other related companies. For leasing inquiries, click here.