Flats at Atlas
GENERATING BUZZ THAT CONVERTS FOR ECLECTIC DC COMMUNITY
Punctuated by high-end design and over-the-top amenities, the Flats at Atlas is an urban oasis of 257 stylishly appointed, ultramodern apartments in Washington, D.C.’s eclectic Atlas District neighborhood. We worked as a consultant to develop an identity and brand strategy for the property, collaborating with an award-winning design firm and executing a lease-up campaign that marketed the vibrancy and charm of the entire neighborhood. To capture the young professional market, we partnered with Washington, D.C.’s leading rock radio station, DC101, to generate buzz for the property by giving away free rent for a year, in addition to hosting intriguing events like FLEX and Identity Crisis, local artist showcases for both residents and community members. As a result, the Flats' achieved 48% lease-up within its opening three months. Due to positive feedback from the community and the property’s target demographic, the Flats at Atlas’ brand is now well-known within the neighborhood streetscape, the walls of its partnering businesses, and the greater Washington, D.C. community. Our work enabled a successful sale and transfer of management services in 2016.
Services provided by CRC Property Management LLC, CRC Property Management West Inc., CRC Asset Management Services LLC, and/or other related companies.
“It’s not just about the pool anymore; it’s not just about having a fitness room. It’s coming up with new and different ways that people can live and interact and enjoy the places that they live.”
“[CRC] demonstrated an unparalleled sensitivity to the corridor’s rich history while bringing something new and fresh.”