Beginning at the conceptual design phase, CRC assists architects, developers, and owners with design and development planning, preparing marketing analyses of geographic areas to determine appropriate target markets, average rents, vacancy rates, pipeline projects, and desired amenities. CRC also assists in determining effective unit mixes, floor plans, and site layouts, alongside development of lease-up schedules, marketing and FF&E budgets, and revenue and expense projections. 

Leveraging the strength of in house and third-party creative teams, CRC develops and executes a host of strategic and engaging campaigns specifically targeted to each property’s unique target market. We provide expertise in brand concept and direction, cutting-edge property website development, print and online collateral and advertorial design, social media management and analytics, event planning, and community networking and outreach. 

Ongoing apartment management capabilities include assessment and continuous improvement of leasing efforts, development of resident retention programming, and aggressive pre-leasing of units on notice. A thorough financial management program, in addition to weekly physical inspections and professional maintenance services, ensures the value of the asset is strengthened and preserved.

CRC has saved millions for property owners by implementing sophisticated energy management solutions through our related company, CEG Solutions LLC. This includes installation of both energy-efficient technologies and renewable energy systems, implementation of aggressive conservation measures, promotion of resident education and reward programs, and use of rebates and tax incentives.

A full-service steward of more than 80 million square feet of development, CRC delivers responsible performance on important assets. Our rigorous custodial services focus on short- and long-term asset planning and strategy development, in addition to active pursuit, identification, and implementation of value optimization measures.